Zest Body Wash asked us to relaunch their new and improved product line so we focused entirely on the feelings each of the new body washes evoke. With some ASMR #content, textures, and sensory overload we created the campaign ‘Feel Out Loud.’

My writing partner and I created this campaign from scratch–art direction, design, copy, and all.

AD: Katie Davis
CW: Adam Lichtenstein

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