Zest Body Wash asked us to relaunch their new and improved product line so we focused entirely on the feelings each of the new body washes evoke. With some ASMR #content, textures, and sensory overload we created the campaign ‘Feel Out Loud.’
My writing partner and I created this campaign from scratch–art direction, design, copy, and all.
AD: Katie Davis
CW: Adam Lichtenstein