Thinning hair is a natural part of most of our lives. But it doesn’t have to stay that way. To prove that, we highlighted the natural ingredients in Thicker Fuller Hair as a way to one-up Mother Nature and beat her at her own game. Through visual analogies and understated humor, we got people to rethink their “inevitable” with this natural addition to their wellness routine.
My creative team and I came up with this campaign and I led the visual identity, production, and art direction of the cmapaign.
AD: Katie Davis
CW: Adam Lichtenstein
ACD: Lauren Fodero